Points to acquire external links, which are indispensable for SEO measures

Natural, not unnatural, to avoid the risk of being penalized and take external measures
You need to get external links. There are various ways to get a natural link
There are, so let's look at each point.

  • Email makes users feel special
  • Guide to the main site at the satellite site
  • Make it easier to share by installing social buttons

Acquiring external links that have become difficult

You can see how effective it is to get links from external sites to improve your search engine ranking. However,Search engines are evolving day by day, and many of the external linking measures that once worked are meaningless... Not only that, but on the contrary, some are subject to penalties. In particular, the use of pay drinks (see Chapter 2-01) clearly violates Google's guidelines and may result in penalties for both sellers and buyers of links, so be careful. Have to.
In fact, websites that posted PR articles with links on news sites were considered to be in violation of the rules and were significantly lowered in rank, or websites that sold unnatural links had zero page rank. There are a series of severe penalties. It's not entirely loopholes, but you shouldn't be involved with pay drink vendors or those who publish linked PR articles. Try to get natural external links.

Create quality content

SEO measures are now an era of quality rather than quantity. Search engines will appreciate websites that provide good content and collect natural links from users, rather than websites that simply paste a large number of links that are not relevant to the content. It will become.
As I've explained repeatedly, search engines basically rank websites based on the fact that information that is useful to users is described in a structure that is easy for search engines to understand. Search engines that don't give you the information you're looking for aren't worth it. Whether or not a website can be displayed in the order that users want is a vital issue for search engines, so the tendency to evaluate content that users are satisfied with and the natural links that it generates will continue. Will continue.
Therefore, first of all, it is essential to create high-quality content that can collect natural links from users. However, what I want to be careful about here is from the perspective of humans.Content that seems to be "interesting" or "useful" is not judged to be of high quality by search engines as it is.about it. This is because no matter how good a search engine algorithm is, it cannot judge whether the content is good or bad as human beings judge. At best, you can see the level of "content related to the search keyword is posted" and "information is organized in an easy-to-understand manner". Therefore, some technique is required to create content that is evaluated by search engines.
Copy content is disliked
Search engines dislike content copied from other sites and reuse of the same text. Conversely,Content that is original and provides useful information to users promotes user visits, increases market share on social networking services (SNS), and is highly evaluated by search engines... For more information on creating rich content, please refer to Chapter 3, which focuses on content marketing. In any case, it can be said that the content is of high quality in terms of SEO if both the evaluation from humans and the evaluation from search engines are complete.

Appeal using email

As an external measure for SEO, in order to acquire many natural links, it is still necessary to increase the influx of users to the company's site. Of course, it is important to raise the ranking on the search result page of search engines in order to increase the influx, but it is difficult to go overnight with keywords and fields that have a lot of competition.
One of the steps you should take is to increase the number of revisits of existing users to your website.In order for users to revisit, we need to keep updating fresh and useful information from the user's perspective... With the widespread awareness that such content is always posted, users will be willing to revisit the site. However, building such a good flow will not be possible overnight. First of all, we have to start by letting users know what kind of useful content is being transmitted.
SNS such as Facebook and Twitter are attracting attention these days as a way to communicate with users. An increasing number of Japanese domestic companies are actively updating content by assigning SNS personnel along with their websites. However,Depending on the target user base, the type of product, and the sales method, sales promotion using email may be more effective than SNS..

Emails that give users a special feeling
Generally, users are notified at once using an e-mail newsletter, but at this time, if you enter each user's personal name in the title or address, the "special feeling" will increase and the opening rate will increase. There is also an example. It may seem like a detailed strategy, but in order to effectively appeal to users,Try to make users aware that they are "only one customers" rather than "many others"..

Let's utilize satellite sites

Apart from the original website operated by the company, the website launched for SEO measures is called a satellite site. Satellite sites can be used in many ways, but they are often created to increase the influx of users and improve their ranking on search engines by linking to the main site. Nowadays, search engines are emphasizing content, and the use of satellite sites is an important point in SEO measures.

Specific examples of satellite sites

For example, suppose you have a main site that converts mortgage applications. Of course, in this case, we want to bring people who are considering applying for a mortgage to the main site. However, the search keyword "mortgage" is highly competitive, and it is not easy for search engines to rank websites at the top.
Applying for a mortgage should be a major event in your life for many. Therefore, anyone who wants to apply for a mortgage will want to get some knowledge in advance. Such people are likely to search for keywords that are narrowed down to some extent, such as "mortgage points" and "how to choose a mortgage," to find a website that will teach you knowledge about mortgages. Therefore, apart from the main site, it is effective to launch a satellite site that informs you of prior knowledge of mortgages.
Guide to satellite site
If you explain the knowledge of housing information in an easy-to-understand manner on the satellite site and introduce and guide the main site, you can make prospective customers users of the main site.

The main purpose is to guide you to the main site

In this way, the main purpose of launching a satellite site is to acquire prospects that cannot be scooped up by SEO measures with search engines and guide them to the main site. By posting various information related to the products and services provided by the company, launching a community site, and having multiple satellite sites that can obtain useful information for the prospective customers of the company, recognition and access to the main site Can be greatly expected to increase.
also,If you set up a satellite site in a domain different from the main site and link to the main site from there to increase the number of backlinks on the main site, it will also improve the SEO effect..
In addition to linking from the satellite site to the main site, you can expect a synergistic effect by linking from the main site to the satellite site.

Let's increase the exposure on SNS

In order to increase the influx of users to websites, one measure that should be taken along with SEO measures for search engines is to increase exposure on SNS such as Facebook and Twitter. By utilizing SNS, it becomes possible to deliver website information to users other than via search engines, making it easier to acquire prospective customers. especially,Once the content is evaluated and becomes popular (buzz) on SNS due to the chain of diffusion, many shares and "likes" can be acquired, and the influx of users to the company's site will increase explosively.It will be.

Installation of social buttons

In many cases, by installing social buttons on information distribution content, etc., we will induce users who read the article to share and like (see Chapter 2-05). If you can share with one click, it will be easier for the chain of diffusion to occur.

Installation example of social buttonOf course, it's also essential to have content that users want to share with their peers.

What is popular content?

In general, articles that are easy to gain popularity on SNS are said to make you feel like "I want to tell someone!". Information on good restaurants and campaign information also provokes the desire to introduce to someone, but it is not always the case that only those that are directly related to the business are good.

For example, the tricks behind the scales from the eyes, the moving stories that make you cry involuntarily, and the quotes of celebrities can be mentioned as effective contents. Of these, videos featuring children and animals often make you feel happy and affectionate, and can be said to be a staple of moving content, so I definitely want to use it depending on the situation. On the other hand, content that contains negative content that stirs people's sense of justice or causes resentment is also said to be easy to buzz. Also, content that gives you a sense of superiority in what you know, such as "I know this kind of information, isn't it?" Is also effective.
It looks easy at first glance when written in this way,It is SNS that there is a risk that if you make a mistake in dealing with it, it may lead to "flaming"is. Properly spreading content on social media is not so easy. However, at present, exposure on SNS is said to be the most effective as an external measure for SEO that collects many backlinks. I would like to actively utilize it by referring to CHAPTER 2-04.

Kazuhiro Nakamura
Kazuhiro Nakamura
Representative of Cocorograph Inc. 13 years of SEO history, more than 970 sites with countermeasures. We provide SUO, an upward compatible service of SEO that optimizes not only search engines but also search users. SEO / SUO's original report tool, Sachiko Report Developer. Book "The latest common sense of SEO taught by professionals in the field"
Kazuhiro Nakamura
Kazuhiro Nakamura
Representative of Cocorograph Inc. 13 years of SEO history, more than 970 sites with countermeasures. We provide SUO, an upward compatible service of SEO that optimizes not only search engines but also search users. SEO / SUO's original report tool, Sachiko Report Developer. Book "The latest common sense of SEO taught by professionals in the field"