Recently, I've been asked several times, such as "When I publish a new site or article, it is no longer indexed."
"The blog site that I update every day suddenly doesn't index only yesterday's and today's articles."
"I added a new page to the corporate site, but it hasn't been updated in nearly a month."
After repeating various measures, it was finally indexed, but recently John Mueller told a similar story at Google Search Central, so I will tell you based on that as well. increase
What is written on this page
How long will SEO be reflected on new pages?
At Google Search Central on June 30th, "How long will SEO be reflected on new pages?"
John keeps talking, avoiding clear numbers every time.
SEO is reflected ・ There is no time limit for obtaining results.
However, there are some tips that can reduce the time it takes to be reflected in SERP.https://youtu.be/6xtYk8optLc
In John's answer, he continued to talk about what he could do to speed up crawling and indexing when new publications or updates such as rewrites were made.
About the index
When a new page is published, it can take hours or even months before it is indexed.
I think that basically good content tends to be indexed in a week or so.
It's hard to say because it can cause technical problems on the web and keep Google's system busy with other things.https://www.youtube.com/watch?v=6xtYk8optLc
There are various cases of problems that are not indexed, so it's hard to say "this is it".
I will talk about the speedup that John recommends from now on.
Prevent server overload
Make sure that the server can handle the appropriate requests in a timely manner.
Search engines tend to slow down as servers slow down.https://www.youtube.com/watch?v=6xtYk8optLc
As expected, it feels like Mr. John, who is an engineer, is the point of view.
Especially, if the site is large or has a large number of pvs, you should be careful.
Keep in mind that AWS load balancers are also very useful and effective tools.
Proper placement of internal links
Place internal links in prominent places on new pages.
The easier it is for Google's system to recognize pages that it considers important, the easier it is to prioritize crawling and indexing.
For example, if it is an EC site, it is convenient to have a link to a new product on the homepage. When that happens, Google doesn't have to crawl several categories to find them.https://www.youtube.com/watch?v=6xtYk8optLc
I think this is definitely a measure that will not hurt.
It is important to firmly install internal links as a fundamental SEO concept.
However, it does not mean that it should be installed in the dark clouds, so please try to arrange it appropriately according to the related contents.
Delete unnecessary URLs on the site
Clean up unwanted URLs on your website.
Search engines can get stuck trying to figure out all the URLs on your site and miss important or interesting URLs.https://www.youtube.com/watch?v=6xtYk8optLc
This is also an important measure when you are aware of crawlerability.
Don't add extra space by consolidating and rewriting or deleting articles that are long ago or that aren't working very well.
Organize your content daily, even when considering crawl budgets.
Keep your website high quality
The more important a site is to your users, the easier it will be for Google to recognize it.
John says it's important to keep quality content in mind and create it carefully in order to crawl and index more frequently.
Writer's experience example
So far, Mr. John has explained carefully.
I feel that every measure is important and must be done to encourage indexing.
Finally, when I faced the same problem. I have taken the above measures as well, so I would like to talk about that as well.
The URL was changed as a measure taken for pages that are not indexed.
I don't think you should easily change the URL of the indexed page from the perspective of SEO.
However, the case at that time was an article page that was dynamically created in large numbers, so I also encouraged such measures.
As a result, I don't know if this work had a direct impact, but it was successfully indexed afterwards.
Strived to eliminate index coverage
In the first place, it is not good that there is an error in the site, so I checked from the search console to see if index coverage was occurring.
There were some small errors that I resolved.
If it is a minor one, I think that it can be dealt with immediately, so let's check this as well.
Index coverage is also explained here, so please refer to it.
I checked if there was a problem with the site speed
Regarding CWV, there has been a lot of movement recently, so I also checked this.
If it's too slow, there's no doubt that it will have a negative effect on crawls and indexes, so check it out as well.
Please refer to the past articles here as well.
In the case at that time, I checked it in the lighthouse and there was a part where the size of the image affected a little, so I changed the resolution and uploaded it again.
While there are many aspects to not being indexed, it's undeniably Google's whims.
I also think that there may be times when the capacity of the crawl budget suddenly exceeds the capacity of one day.
However, based on Mr. John's story this time, it is best to mass-produce high-quality products.
It would be great if we could improve the quality of the site every day and at the same time raise the level of content.
I hope this article will be of some help to you.
If you have any questions after reading the article, feel free to Twitter (@kaznak_com) Etc., please ask.