[November 2022 edition] Summary of SEO news and trends in October

October is over, and the countdown to the end of the year begins in no time.
GAFAM's financial results continue to be disappointing, but how will next year proceed?

We will be putting together SEO news this month as well.

Show site name in mobile search results? !

In the mobile search results, GoogleAbility to display site nameswas officially released.

This function has been deployed in "English", "German" and "French" in addition to Japanese, and it was not a global deployment but a limited scope.

central officialAccording to Google, site names are generated based on the following four factors:

  • Website structured data
  • </html></code>the content of the element</li><li>Headings such as elements<code><h1></code>element</li><li><code>og:site_name</code></li></ul> <p>Manual changes don't always apply, but they do seem to improve the quality of the site name.</p> <p>Kenichi Suzuki said,<a href="https://www.suzukikenichi.com/blog/google-officially-introduces-site-names-on-mobile-search-results/" target="_blank" rel="noopener">Consistency of information in structured data is important</a>"I'm talking.<br>If any of the above four elements are different, there are cases where the ideal results cannot be obtained.</p> <p>Above all, he talks about the strength of the influence of h1 tags from his own experience, which is very useful.</p> <h3>Is the subdomain the same as before?</h3> <p>Currently, only top-level domains are subject to site name display, and subdomains seem to be out of scope.</p> <p>I felt that if the site name display of subdomains was implemented, it would have some effect on "subdomain SEO", which is a hot topic.</p> <p>Regarding the site name display function, we will also pay attention to future movements.</p> <p></p> <h2><span class="ez-toc-section" id="%e3%82%b9%e3%83%91%e3%83%a0%e3%82%a2%e3%83%83%e3%83%97%e3%83%87%e3%83%bc%e3%83%88%e3%81%8c%e5%b1%95%e9%96%8b"></span>Spam update rolled out<span class="ez-toc-section-end"></span></h2> <p>There was another spam update this month.</p> <p>Google named the 'October 2022 Spam Update' for the spam update in October.</p> <figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"><div class="wp-block-embed__wrapper"> <blockquote class="twitter-tweet" data-width="550" data-dnt="true"><p lang="en" dir="ltr">Today we released the October 2022 spam update. Find out more about spam updates at <a href="https://t.co/XthD5GF06M" target="_blank">https://t.co/XthD5GF06M</a> We'll update our ranking release history page when the rollout is complete: <a href="https://t.co/sQ5COfvo3J" target="_blank">https://t.co/sQ5COfvo3J</a></p>— Google Search Central (@googlesearchc) <a href="https://twitter.com/googlesearchc/status/1582748832231628800?ref_src=twsrc%5Etfw" target="_blank" rel="noopener">October 19, 2022</a></blockquote><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script> </div></figure> <p>Basically, Google does not provide detailed information about spam updates, such as what targets they are targeting and the fluctuation range.</p> <p>Therefore, it is difficult to feel the movement unless you pay close attention to it.</p> <p>Basically, if you're doing a decent SEO strategy, you shouldn't have anything to worry about, so don't worry about waiting in fear like a core algorithm update.</p> <h3>Human-written content isn't always good</h3> <p></p> <p>During the spam update, John Mueller was asked the following question.</p> <blockquote class="wp-block-quote"><p>Google's spam update punishes a lot of human-written content. I'm sure this update must be very helpful for consumers, but it's true that the update needs a lot of fixes. </p><p><a href="https://twitter.com/JohnMu" target="_blank" rel="noopener">@JohnMu</a>Is there anything you would like to say to webmasters like me?</p><cite>https://twitter.com/abhishek/status/1584215707625324550?s=20&t=c1mkE1dPWBxcU-M4fv5XnQ</cite></blockquote> <p>Did the spam updates hurt the reputation of genuinely created content?</p> <p>To that question, John</p> <blockquote class="wp-block-quote"><p>Just because it's written by a human doesn't mean it's going to be good, useful content. I really want to focus on making something that's not just technically fine, but something that people will recommend to their friends that is awesome, unique, and compelling.</p><cite>https://twitter.com/JohnMu/status/1584271405533007872?s=20&t=c1mkE1dPWBxcU-M4fv5XnQ</cite></blockquote> <p>I am replying.</p> <p>It seems that there are pros and cons to this story.</p> <p>I feel that this is a discussion that can only be done in this age where AI-related content is evolving rapidly.</p> <h2><span class="ez-toc-section" id="%e6%9c%89%e6%96%99%e3%81%ae%e3%83%97%e3%83%a9%e3%82%b0%e3%82%a4%e3%83%b3%e3%82%92%e4%bd%bf%e7%94%a8%e3%81%99%e3%82%8c%e3%81%b0%e3%80%81%e6%a4%9c%e7%b4%a2%e7%b5%90%e6%9e%9c%e3%81%af%e8%89%af%e3%81%8f%e3%81%aa%e3%82%8b%ef%bc%9f"></span>Do paid plugins improve search results?<span class="ez-toc-section-end"></span></h2> <p>This is also an exchange I saw on Twitter.</p> <p>One questioner asks John Mueller:</p> <blockquote class="wp-block-quote"><p>John, does Google monitor if someone is using premium plugins to protect websites and their user information?</p><cite>https://twitter.com/SturdyBusiness/status/1577915696293597190?s=20&t=6Nwduos2xXSlkP41x_wXfw</cite></blockquote> <p>John, on the other hand,</p> <blockquote class="wp-block-quote"><p>No, Google doesn't care either way.<a href="https://twitter.com/JohnMu/status/1577944867984080897" target="_blank" rel="noopener"></a></p><cite>https://twitter.com/JohnMu/status/1577944867984080897?s=20&t=6Nwduos2xXSlkP41x_wXfw</cite></blockquote> <p></p> <p>For those in the know, it goes without saying.</p> <p>However, it is true that there are many paid plug-ins called premium versions, and the paid versions tend to be preferred because they are easier to use.</p> <p>Paid plugins don't directly approach Google. However, since you can code, insert structured data, and add tags more intuitively than the free one, you can save the trouble of complicated processing.</p> <p>If you can use the paid plug-in firmly, it feels good even if it is relatively effective.</p> <p></p> <h2><span class="ez-toc-section" id="%e5%8c%bb%e7%99%82%e9%96%a2%e4%bf%82%e8%80%85%e5%90%91%e3%81%91%e3%81%aeyoutube%e8%aa%8d%e8%a8%bc"></span>YouTube authentication for healthcare professionals<span class="ez-toc-section-end"></span></h2> <p>From October 27th, Google will newly<a href="https://blog.youtube/news-and-events/new-ways-licensed-healthcare-professionals-product-feature-application/" target="_blank" rel="noopener">Channel authentication for healthcare workers</a>has expanded its application.</p> <figure class="wp-block-image size-large"><img width="1209" height="1054" decoding="async" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxMjA5IiBoZWlnaHQ9IjEwNTQiPjxyZWN0IHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiPjxhbmltYXRlIGF0dHJpYnV0ZU5hbWU9ImZpbGwiIHZhbHVlcz0icmdiYSgxNTMsMTUzLDE1MywwLjUpO3JnYmEoMTUzLDE1MywxNTMsMC4xKTtyZ2JhKDE1MywxNTMsMTUzLDAuNSkiIGR1cj0iMnMiIHJlcGVhdENvdW50PSJpbmRlZmluaXRlIiAvPjwvcmVjdD48L3N2Zz4=" alt="83436aa6f7728512c92cc005836adcb2" class="wp-post-16517 wp-image-16520" data-public-id="83436aa6f7728512c92cc005836adcb2.png" data-format="png" data-transformations="f_webp,q_auto" data-version="1667197476" data-size="1209 1054" data-srcset="https://res.cloudinary.com/cocorograph/images/f_webp,q_auto/v1667197476/83436aa6f7728512c92cc005836adcb2/83436aa6f7728512c92cc005836adcb2.png?_i=AA 1209w, https://res.cloudinary.com/cocorograph/images/w_413,h_360/f_webp,q_auto/v1667197476/83436aa6f7728512c92cc005836adcb2/83436aa6f7728512c92cc005836adcb2.png?_i=AA 413w, https://res.cloudinary.com/cocorograph/images/w_826,h_720/f_webp,q_auto/v1667197476/83436aa6f7728512c92cc005836adcb2/83436aa6f7728512c92cc005836adcb2.png?_i=AA 826w, https://res.cloudinary.com/cocorograph/images/w_768,h_670/f_webp,q_auto/v1667197476/83436aa6f7728512c92cc005836adcb2/83436aa6f7728512c92cc005836adcb2.png?_i=AA 768w, https://res.cloudinary.com/cocorograph/images/w_14,h_12/f_webp,q_auto/v1667197476/83436aa6f7728512c92cc005836adcb2/83436aa6f7728512c92cc005836adcb2.png?_i=AA 14w" data-sizes="(max-width: 1209px) 100vw, 1209px" data-delivery="upload" onload=";window.CLDBind?CLDBind(this):null;" data-cloudinary="lazy" /></figure> <p>By verifying the channel, viewers will be able to obtain higher quality information.</p> <p>In recent years, it seems that the channels of medical workers and those who are actually sick are overflowing.</p> <p>(For example, a channel sent by a psychiatrist and a channel sent by a person who actually has a mental illness.)</p> <p>As a factor in gaining empathy, I feel that it is beneficial to know the experiences of people who actually have the disease and their real worries. However, for users who are looking for a fundamental solution, the information provided by on-site teachers seems to be more reliable. (There may be cases where the desired information is not available.)</p> <p>Also, nowadays, teachers appear in videos with a casual appearance, so there may be problems such as not being able to tell them apart.</p> <p>When you say this, if you know that the channel is authenticated, it seems that users who are worried will be able to quickly reach the necessary information.</p> <p>* This is not limited to the subjective way of thinking.</p> <p></p> <h2><span class="ez-toc-section" id="safari%e3%81%8cavif%e3%82%92%e3%82%b5%e3%83%9d%e3%83%bc%e3%83%88%e9%96%8b%e5%a7%8b"></span>Safari now supports AVIF<span class="ez-toc-section-end"></span></h2> <p>"AVIF", which is familiar from our popular article, will finally be supported on iOS16 and macOS 13 Ventura.</p> <p>Both OSs have just been released, so it will take a little more time for them to spread, but I am very happy that they will support lighter image formats that are more familiar.</p> <p>▼Please refer to this article as well▼</p> <a href="https://cocorograph.co/en/knowledge/image-avif/" target="_blank"> <div class="blogcard ex"> <div class="blogcard_thumbnail"><img loading="lazy" width="500" height="280" src="https://s.wordpress.com/mshots/v1/https%3A%2F%2Fcocorograph.co%2Fknowledge%2Fimage-avif?w=500&h=280" alt="https%3A%2F%2Fcocorograph"></div> <div class="blogcard_content"> <div class="blogcard_title"><img class="favicon" width="16" height="16" src="https://www.google.com/s2/favicons?domain=cocorograph.co" alt="favicons? domain = cocorograph"> [Latest November 2022] What is AVIF that is lighter than WebP? Explanation and how to make the strongest next-generation image format |</div> <div class="blogcard_excerpt">Nowadays, "WebP" is probably the easiest image format to use and has a high compression rate, considering the compatibility of browsers. This time, we will talk about "AVIF," a next-generation image format that has made it possible to reduce weight beyond that of WebP.</div> </div> <div class="clear"></div> </div> </a> <p>A smaller file size reduces rendering time and may lead to faster web page display. Furthermore, it may lead to reducing the amount of communication for mobile users.</p> <p>I don't know if it will be popular depending on whether Google recommends it or not. I hope it becomes a common thing.</p> <p></p> <h2><span class="ez-toc-section" id="%e7%b4%b0%e3%81%8b%e3%81%aa%e6%96%bd%e7%ad%96%e3%82%92%e9%87%8d%e3%81%ad%e3%81%a6%e3%80%81%e5%9c%b0%e7%9b%a4%e3%82%92%e5%9b%ba%e3%82%81%e3%81%a6%e3%81%84%e3%81%8d%e3%81%be%e3%81%97%e3%82%87%e3%81%86"></span>Let's solidify our foundation by repeating detailed measures<span class="ez-toc-section-end"></span></h2> <p>Small patches and updates will follow. I believe that we will be able to respond to various changes by solidifying our foundation through steady work.</p> <p></p> <p id="block-9a9ee52e-15c9-43f3-8543-a6ab6e5efdeb">I hope this article will be of some help to you.<br>If you have any questions after reading the article, feel free to Twitter (<a href="https://twitter.com/kaznak_com" target="_blank" rel="noreferrer noopener">@kaznak_com</a>) Etc., please ask.</p> <p id="block-62a93fb0-d5c8-447c-83e1-b27deb092b0d">see you.</p> </div> </div> <div class="elementor-element elementor-element-7b8df62a elementor-author-box--image-valign-middle elementor-hidden-mobile elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-widget elementor-widget-author-box" data-id="7b8df62a" data-element_type="widget" id="author-bio" data-widget_type="author-box.default"> <div class="elementor-widget-container"> <div class="elementor-author-box"> <div class="elementor-author-box__avatar"> <img src="https://secure.gravatar.com/avatar/0afd65741fd9972531a2cec53725da84?s=300&d=mm&r=g" alt="Yosuke Kasai"> </div> <div class="elementor-author-box__text"> <div > <div class="elementor-author-box__name"> Yosuke Kasai </div> </div> <div class="elementor-author-box__bio"> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-db40c46 elementor-author-box--layout-image-above elementor-author-box--align-center elementor-hidden-desktop elementor-hidden-tablet elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-widget elementor-widget-author-box" data-id="db40c46" data-element_type="widget" data-widget_type="author-box.default"> <div class="elementor-widget-container"> <div class="elementor-author-box"> <div class="elementor-author-box__avatar"> <img src="https://secure.gravatar.com/avatar/0afd65741fd9972531a2cec53725da84?s=300&d=mm&r=g" alt="Yosuke Kasai"> </div> <div class="elementor-author-box__text"> <div > <div class="elementor-author-box__name"> Yosuke Kasai </div> </div> <div class="elementor-author-box__bio"> </div> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d39d7c6" data-id="d39d7c6" data-element_type="column"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-6808c6ae elementor-widget elementor-widget-sidebar" data-id="6808c6ae" data-element_type="widget" data-widget_type="sidebar.default"> <div class="elementor-widget-container"> <div id="simple_ga_rankig-3" class="widget widget_simple_ga_ranking"><h2 class="widgettitle">Popular articles</h2> <ol class="sga-ranking"><li class="sga-ranking-list sga-ranking-list-1"><a href="https://cocorograph.co/en/knowledge/time-to-index/" title="[2022 latest version! ] Isn't it indexed by Google? 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