As the name suggests, Domain AuthorityThe Power of Site Domains in SEOrepresents.
We will explain the strength of sites that cannot be expressed by surface power alone, such as major corporate sites and well-known long-established brand sites.
What is written on this page
What is Domain Authority?
Domain authority represents the strength of the domain that the site has.
There are many factors behind the strength, and the domain power is evaluated as the overall power of the site domain, such as the amount and quality of backlinks, the amount of content, and name recognition.
In addition, domain operation history and indicators such as “EAT” are also important factors of domain power.
EAT and Domain Power
EAT is Google's "Search quality evaluation guidelines” will be the index described in.
E: Expertise, A: Authoritativeness, and T: Trustworthiness. These terms are the initials of each word, and are an invisible evaluation index for the site and posted content. It is
When publishing an article on stretching, state that it is supervised by an expert who is a qualified sports trainer. It is important to be conscious of creating responsible content.
Repeating these things steadily and accumulating expertise, reliability, and authority will be a factor in increasing domain power.
Domain power in SEO
Domain authority is very important for SEO, but it is not an official metric announced by Google.
Therefore, it is necessary to create good content steadily, without saying that "the domain power is strong so that it can be displayed at the top".
However, it is certain that it is a factor in the ranking, and although it seems to be a contradiction, it is said that "the content is obviously not that detailed, but it is displayed at the top because of the strong domain power of the site." There are often cases.
Also, indexing tends to go smoothly compared to sites with weak domain authority.
How to strengthen domain authority?
Domain power is very important for SEO, but how should we increase its strength?
I'm going to talk about general stories and how I usually look at various search results and sites.
Create quality content
The concept of "quality content" is a very difficult point.
As a measure in SEO, there is a case of increasing the amount of content and fighting with volume. Of course, if you have resources, it is also a beneficial measure to fight with quantity.
However, if you try to increase the amount of content and create content with the awareness that “it would be good to create a lot of articles even if the content is not so well made”, only low-quality content will be mass-produced, resulting in a negative impact. It will be a chain of...
Conversely, a small amount of high-quality content can have a positive impact on users and tends to be well-received by search engines.
Update more frequently
Information is updated daily and will continue to be updated.
Make sure that the content you post is updated daily so that you can deliver the freshest information to your users.
In the past, there was a time when the more backlinks there were in SEO, the easier it was to be evaluated. However, recently, search engines have become smarter, and malicious backlinks and low-quality backlinks are ignored, and in severe cases, they may even be penalized.
So, some SEO people advocate that backlinks are not so important in modern SEO.
That said, when I look at various sites on a regular basis, I feel that backlinks are an important indicator of search results and domain power.
Try to get backlinks naturally by updating high quality content frequently.
How to check domain authority/check tool
Domain authority is an index that Google does not officially mention, so it is difficult to check the value without using tools.
Here, we will introduce a tool that allows you to check the index of domain authority.
▼Please also see the search ranking check tool
Check tool 1.Ahrefs
In the SEO world, a popular SEO tool isAhrefsis.
It will be an excellent tool that allows you to check not only your own site but also the backlinks of competitor sites and the links below them.
You can check the index of domain power called "DR (domain rank)" by searching the URL of the site you want to check on the top page.
Check tool 2.MOZ
Another popular SEO tool isMOZis.
Like Ahrefs, it is used worldwide and does not support Japanese.
By investigating the site and checking the overview, you can check the domain authority at "Domain Authority".
Check Tool 3. Power Rank Check Tool
Access SEO toolsIt is a free domain power rank check tool that can be used on the site.
Guest users can check up to 3 times a day.
By registering as a free member, you can use it up to 10 times a day.
If you just want to know the domain authority, it is convenient because it can be used quickly. And it's free.
Take time to create quality content and website
Domain authority does not come easily.
The best shortcut is to increase quality content and get good ratings from both Google and users.
I hope this article will be of some help to you.
If you have any questions after reading the article, feel free to Twitter (@kaznak_com) Etc., please ask.