Google answered questions about posting on Google News

Google has answered a few questions about how news will appear in Google News and Google Search. (As of July 18, the Japanese translation was not yet available.)

https://twitter.com/searchliaison/status/1416078274120216579?s=20

Google News is a news aggregator provided by Google.

It started based on the story rank developed in 2001 by Google's lead researcher Krishna Bharat in relation to Google's PageRank.

This time, Google shared insights to help site owners better understand how news appears on the surface, such as Google News and Google Search.

At Google, we want to help everyone understand the world by connecting people with relevant and trusted news from a variety of trusted publishers. Today, we'll answer some common questions we've heard from publishers to help you better understand how your news looks in Google News and Google Search.

https://developers.google.com/search/blog/2021/07/google-news-top-questions

Where does the news appear on Google?

The news is displayed

  • Google news
  • Google search
  • Google Assistant
  • YouTube
  • find

Google News, accessible from the mobile app or news.google.com, displays news in two ways.

The For You tab contains a feed of news stories based on user interests, and the Headlines tab shows the same set of news stories for all users in a particular region.

The search not only displays a link to the news content in SERP, but also displays the news in the top carousel and the news tab.

Can I display my site where Google displays the news?

Basically, sites that meet the following conditions are automatically indexed in Google News.

  • Has knowledge, expertise, authority, and credibility (so-called EAT)
  • Has a history of creating its own news-related content
  • Comply with Google news policy

Google previously required publishers to go through the application process in order to appear in Google News, but it was abolished in 2019.

How do I know if my site is listed in Google News?

It is a good idea to use the Search Console to check the Performance Report.

Specifically, filter the news type to see. Indicates whether the site is receiving traffic from Google News and the news surface in Google Search.

Like usual Chrome, "site:You can use Search Query on Google News or the News tab to see if your pages are indexed, but that doesn't mean they are eligible to appear in news searches. Please note in particular.

You cannot be relieved just by being indexed. Let's first cover the part explained in the heading above.

▼ Refer to Publisher Help Center

https://support.google.com/news/publisher-center/answer/9606634?hl=ja

Is there anything I can do to improve the visibility of news content?

After meeting the criteria for posting in the news

  • Relevance
  • prominence
  • authority
  • freshness
  • Location
  • language

Ranking is decided based on various factors including.

You can use Google's Publisher Center to manage content that is considered eligible, but you have no control over your eligibility.

Why am I not seeing my site after following the advice above?

Google emphasizes the importance of regularly creating original news content with expertise and credibility. There is no perfect system. We are always looking for ways to improve our automation systems.

He also states that the system is running on a regular basis and is aware of whether the site has improved the content to better meet this criterion.

As with SEO, it's important to objectively look at your position and the content of the content.

summary

There are pros and cons to Google News, as it is flooded with trend information, for better or for worse.

I didn't use it as the main news app either, so I thought I'd try using it a little more aggressively.

I hope this article will be of some help to you.
If you have any questions after reading the article, feel free to Twitter (@kaznak_com) Etc., please ask.

see you.

Kazuhiro Nakamura
Kazuhiro Nakamura
Representative of Cocorograph Inc. 13 years of SEO history, more than 970 sites with countermeasures. We provide SUO, an upward compatible service of SEO that optimizes not only search engines but also search users. SEO / SUO's original report tool, Sachiko Report Developer. Book "The latest common sense of SEO taught by professionals in the field"
Kazuhiro Nakamura
Kazuhiro Nakamura
Representative of Cocorograph Inc. 13 years of SEO history, more than 970 sites with countermeasures. We provide SUO, an upward compatible service of SEO that optimizes not only search engines but also search users. SEO / SUO's original report tool, Sachiko Report Developer. Book "The latest common sense of SEO taught by professionals in the field"