Google announces new structured data on job listings !?

Google has introduced new structured data in job listings.

https://twitter.com/googlesearchc/status/1414964311596826625?s=20

Potential users can now apply directly to the site they are looking for.

▼ From the official Google Search Central

https://developers.google.com/search/blog/2021/07/job-posting-updates?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A%20blogspot%2FamDG%20(Google%20Search%20Central%20Blog)#new-editorial-content-policy

New directApply markup

"DirectApply" has been added as a new property.

c056ee2df10688165bb006f05c207e0b
https://developers.google.com/search/blog/2021/07/job-posting-updates?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A%20blogspot%2FamDG%20(Google%20Search%20Central%20Blog)#new-editorial-content-policy

Briefly, it can be used when you can apply for a job with a simple procedure, and you can set it when it corresponds to the image in the figure.

On the figure

・ If you can apply directly to the site

Bottom of the figure

・ When you do not need to enter information or log in more than once to complete by pressing the application button.

I feel that many job sites can handle it.

directApply seems to be in the process of integration and may not be immediately reflected in the search results.

New content policy also released

There was also an addition to the Content Policy for Structured Data Markup for Jobs.

The new editorial content policy includes guidance on disturbing text and images, overly distracting ads, or content that doesn't add any value to job listings. Job listings should also follow basic grammatical rules such as proper capitalization.

https://developers.google.com/search/blog/2021/07/job-posting-updates

Key issues that site owners can address to increase the trust of job seekers

Google can improve the credibility of job seekers by dealing with the following aspects.

Make sure your site is free of spam and fraud

Something like this is a job listing that does not represent a real job opportunity.

Mark up only pages that have practical work opportunities.

Ensure a great user experience

Poor user experience, such as sites that request user information when not needed, sites with poor page quality (excessive ads, disturbing levels of ads), and sites with complex applications (such as frequent redirects) And the application completion rate will also decrease.

Delete expired job listings

Once the job listing is updated, please do not leave the past job listing as it is. Not being contacted after applying is annoying to job seekers and can be a source of complaints.

When you remove a job from your site, either remove the markup or update the vaildThrough property (one of the structured data properties that tells search engines that it's a job listing is "validThrough"). .. We recommend that you use the Indexing API to update your changes.

Getting to expired job listings, especially after a few redirects, can be a very frustrating experience.

Make sure the job posting date is genuine

Users use freshness as a signal to assess whether a position accepts new applicants, the chances of being hired, the attractiveness of the position, and so on.

Do not mask the old job as a new job or update the DatePosted property if the job information has not changed.

Don't include false or misleading information in your job listings or markup

This includes incorrect salaries, locations, working hours, types of employment, or other job-specific details. To avoid this, make sure the job is listed correctly in the job and that the markup accurately represents the job.

The new editing policy seems to be applied from October 1, 2021, to give some preparation time to sites that need to be addressed.

summary

Recently, there have been many new additions.

There is a lot of detailed information, but I want to be able to follow it firmly.

I hope this article will be of some help to you.
If you have any questions after reading the article, feel free to Twitter (@kaznak_com) Etc., please ask.

see you.

reference

https://developers.google.com/search/blog/2021/07/job-posting-updates

https://searchengineland.com/google-adds-direct-apply-markup-and-new-editorial-guidelines-for-job-postings-350431

https://www.searchenginejournal.com/google-launches-new-structured-data-for-job-listings/413345/#close

Kazuhiro Nakamura
Kazuhiro Nakamura
Representative of Cocorograph Inc. 13 years of SEO history, more than 970 sites with countermeasures. We provide SUO, an upward compatible service of SEO that optimizes not only search engines but also search users. SEO / SUO's original report tool, Sachiko Report Developer. Book "The latest common sense of SEO taught by professionals in the field"
Kazuhiro Nakamura
Kazuhiro Nakamura
Representative of Cocorograph Inc. 13 years of SEO history, more than 970 sites with countermeasures. We provide SUO, an upward compatible service of SEO that optimizes not only search engines but also search users. SEO / SUO's original report tool, Sachiko Report Developer. Book "The latest common sense of SEO taught by professionals in the field"