[Google] The core algorithm update for July 2021 has been completed!

Google reported that the second core algorithm update was completed at 2:13 am Japan time.

This effectively completes the July 2021 core update rollout.

What kind of results did you feel?

If you look at the lip section, you will find various opinions. Some of these opinions.

I want to see…

Google's results are bad in Italy. I think it's miserable. The front page has a three-page site with no content or permissions, and four backlinks from well-known guest posting sites. Isn't it artificial dementia rather than artificial intelligence?

https://twitter.com/EVEMilano/status/1414677195365179392?s=20

Similarly, in this person's lip column,

https://twitter.com/zird0t/status/1414840586830557184?s=20

I fully agree, some serps are embarrassing. In the first place is a "spam" site, there is also a large portal with 2017 articles.

https://twitter.com/zird0t/status/1414840586830557184?s=20

I haven't seen the actual SERP, so I can't say anything about it, but it seems to be quite rough in Italy.

Did the perception of queries expand?

Google has updated a more advanced language processing power called "MUM" to accommodate the various names and names of coronaviruses and vaccines.

I said it wasn't perfect yet, but it seems that the way we perceive queries and search intent around here has an impact on this core update.

▼ I talked about "MUM" in past articles.

https://cocorograph.co/knowledge/2021-07-seo-news/

Depending on the query, there were some cases where the information for June came out even if you typed "keyword July". Perhaps the search intent was to determine that the June article was in higher demand.

At the moment, I don't feel that the search results are terribly out of order, but depending on the evolution of machine learning, there may be scenes that make you feel uncomfortable.

Will EAT increase? Will YMYL fluctuate?

In recent years, there have been many talks about EAT being emphasized.

Originally, in the Internet society, we had to make good choices, but I feel that this is the coronavirus that has become prominent. It was difficult for anyone to determine what was right due to the encounter with the unknown, but I thought it was unavoidable that the opinions of experts would be respected in such cases.

Even in the search results, the part "whether the information provider can be trusted" is severe.

Isn't the EAT index even more stringent in the future?

The YMYL area was also an area that requires careful handling.

However, I feel that the genre itself has become stricter, perhaps to prevent the coronavirus from confusing information about illness and medical care.

It's going to be a tougher genre for bloggers.

What should we do?

Unless you're fighting in some gray way, it doesn't mean "bad".

If anything, the realistic situation is that "a better site has appeared" or "the current content is not enough".

As I mentioned in the past article, you will have to go back to the starting point and face the search results.

▼ What webmasters need to know about Google's core updates

https://cocorograph.co/knowledge/webmaster-need-to-know/

summary

Unless there is extreme damage, I think SEO is always thinking and doing.

I hope this article will be of some help to you.
If you have any questions after reading the article, feel free to Twitter (@kaznak_com) Etc., please ask.

see you.

Kazuhiro Nakamura
Kazuhiro Nakamura
Representative of Cocorograph Inc. 13 years of SEO history, more than 970 sites with countermeasures. We provide SUO, an upward compatible service of SEO that optimizes not only search engines but also search users. SEO / SUO's original report tool, Sachiko Report Developer. Book "The latest common sense of SEO taught by professionals in the field"
Kazuhiro Nakamura
Kazuhiro Nakamura
Representative of Cocorograph Inc. 13 years of SEO history, more than 970 sites with countermeasures. We provide SUO, an upward compatible service of SEO that optimizes not only search engines but also search users. SEO / SUO's original report tool, Sachiko Report Developer. Book "The latest common sense of SEO taught by professionals in the field"