What is "Other people also search here"? Why does it appear in Google search results? Detailed explanation!

When using Google search, the search results may show "Other people also search here". What does this mean?

Others also search here

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For other people, this is also a search.A search function that is displayed when you search on Google, visit some site, and then browser back (the back button of the left arrow).Points to.

* Depending on the search word, it may be displayed by default in the search results without browser back.

Specifically, it is a specification that displays some other search words related to the search word you typed when you searched.

As of July 2022, I felt that desktop search often displayed "Other people also ask questions", and the mobile version often displayed "Other people also search here". ..

Introduced in 2016 by Google

In the United States Google, the name is called "poeple also search for" (PASF), and its introduction began in 2016. In Japan, it was introduced as a new mobile version feature in 2017, and in 2018 it will also be displayed on the desktop.

This is a very useful feature when you are doing pure research.

Why was this feature implemented?

The point is not only to improve usability, but also to get users to use Google for as long as possible.

I feel that it is very effective for things that you do not understand even though you are going to the throat, or information that is close to the answer you want but does not match.

Depending on the content of the site, different "Other people also search here" will be displayed

Others also here Search seems to display different keywords depending on the site.

I don't know how Google adjusts the content, but it seems to display slightly different keywords depending on the content of the page.

Does the displayed keyword refer to the suggestion?

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It doesn't match exactly, but when I verified it with some keyword patterns, I felt that there were many parts that picked up suggestions.

Some queries don't match the suggestion at all, so it's hard to say how relevant they are.

Display is possible by default using Chrome extensions

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Chrome extension "Extract People also search phrases in GoogleBy using "", you can see the contents of "Other people also search here" by default.

When you turn on the function, it looks like the image below.

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A list is displayed in the upper right corner of the search results.

It's a relatively simple UI, but if you want to collect or check data, it's enough.

SEO consultant working on a Czech-based search engine,Jaroslav HlavinkaAccording to him, "It may not work well due to changes in Google specifications or updates. If possibleTwitterPlease let us know the problem by e-mail or etc. "

As of July 2022, Chrome 103.0.5060.114 is working fine.

Others can also use search for SEO measures

Then, what kind of scene should we use "Search for other people here"?

Use as FAQ content

Others also click Search is similar to the query / question that the user is digging into to some extent.

Therefore, it is easy to use as it is for FAQ contents, and it is easy to get close to the user's worries.

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For example, if you search by "SEO", other people will also find queries such as "What does SEO stand for" and "What is SEO?".

In this case, as it is

"What does SEO stand for?"

"SEO stands for Search Engine Optimization ..."

And FAQ content.

FAQ content is easy to incorporate into structured data, so I would like to use more and more that can be utilized.

Use for content as part of an important topic

It can be too short to create content with FAQ content.

As the topic of the core query, do you create an article with that query or make it content as part of the article?

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Since "others also search = simple questions that users have with the core query", it is possible to increase the authority of the core query by converting the surrounding topics into content.

Leads to review of existing content

Others can also use the search to review and rewrite existing content.

The user's search intent and the search intent of each query recognized by Google are constantly changing.

If there is content that has dropped or is sluggish due to updates, other people should also use search to check if the content is misaligned.

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summary

Others here too Search is a related query that accompanies the query you searched for. In some cases, it is displayed by default, but in most cases it is displayed when you visit the site on the first page of search results and return with a browser back.

For the average user, it's a related query that may reach the itch, and for SEO personnel, it's no exaggeration to say that it's an important factor in digging into the user's search intent.

By making good use of it, it is possible to improve the quality of the content, which is an indispensable element for rewriting articles.

Kazuhiro Nakamura
Kazuhiro Nakamura
Representative of Cocorograph Inc. 13 years of SEO history, more than 970 sites with countermeasures. We provide SUO, an upward compatible service of SEO that optimizes not only search engines but also search users. SEO / SUO's original report tool, Sachiko Report Developer. Book "The latest common sense of SEO taught by professionals in the field"
Kazuhiro Nakamura
Kazuhiro Nakamura
Representative of Cocorograph Inc. 13 years of SEO history, more than 970 sites with countermeasures. We provide SUO, an upward compatible service of SEO that optimizes not only search engines but also search users. SEO / SUO's original report tool, Sachiko Report Developer. Book "The latest common sense of SEO taught by professionals in the field"