Case where SEO is not a solution for site upgrade?

A question was asked on Reddit, a huge bulletin board site popular overseas, and Google's John Mueller answered.

https://www.reddit.com/

The beginning of the theme is from such a question ...

If I hire an SEO professional service, will they find out what's wrong with my website and help me improve it? ]

I'm blogging and I don't build links or code.

I lost all traffic to my Google News website over 6 years ago.

We hired some SEO experts and sent us a checklist. But it didn't work.

It's been many years since then and I'm still blogging, but I don't understand why my page isn't ranked.

When hiring SEO professionals, how do you know if they are of good quality?

https://www.reddit.com/r/SEO/comments/ofb5to/if_i_hire_an_seo_expert_service_would_they_be/

Please note that the text of the source article is difficult to understand and has been adjusted to a slightly more natural Japanese language.

Perhaps the content is "I got angry because the person who requested SEO didn't work" and "I'm angry why I've been doing so many things for many years and I'm not evaluated."

In the comments section, "I also don't like SEO and PPC experts because the results are opaque for the cost!" And "I will check your site, so please tell me the URL of the site!" There was a lot of discussion about "How about a ubersuggest?", But in the midst of that, an SEO specialist who was silent appeared.

Yes, John Mueller made a comment.

John Mueller replied:

Comments from John Mueller

John's comment looks like this.

The first thing to keep in mind is that SEO may not be the solution.

In six years, everything on the web, Google News, and the world has evolved significantly. Sometimes it's not a technical issue, and sometimes it's not something that can be addressed by building a link.

You can own a great website, be very fast and have high authority and credibility.

But if you sell VHS cassettes (old rectangular videotapes), you'll have a bad time.

If the physical product is involved, the cause is obvious, but so is the content.

John Mueller

John says that there are some issues that SEO alone can't help, and that content needs to evolve in line with the times. Certainly, companies that sell VHS tapes seem to have a lot of traffic other than designated search ...

Personally, I would like to introduce the subsequent comment by Mr. Jono Alderson, who I felt was excellent and well-targeted.

It's also worth considering what your competitors are doing. If they are constantly improving, adding value to their readers, and evolving their site and strategy, "just blogging" will leave you behind, even if your blog posts are really good. Will mean that!

Jono Alderson

To be honest, this case is hard to mention because I don't know what level of blog the questioner is and how often they update.

However, in any genre, the sites that rank high in the white hat are constantly making efforts to update the content.

Whether you are updating on a scale that wins there, whether the content is covered by digging deeply, whether you can show high reliability and authority, etc., there are some difficult parts just by updating the blog. I feel there is.

summary

As John says, in six years, many things in the world will change. Especially in this era, the speed is fast.

If you update content that many people aren't interested in on a daily basis, SEO can be perfect but unneeded and sometimes unsuccessful.

It's rare for Google employees to mention it in such situations, and it's been featured in many places on overseas media sites.

Personally, my favorite tightening method is "SEJ], I will quote and end this article.

"If your site continues to lose traffic despite your best efforts, is it an SEO issue or is the world going?"

I hope this article will be of some help to you.
If you have any questions after reading the article, feel free to Twitter (@kaznak_com) Etc., please ask.

see you.

Kazuhiro Nakamura
Kazuhiro Nakamura
Representative of Cocorograph Inc. 13 years of SEO history, more than 970 sites with countermeasures. We provide SUO, an upward compatible service of SEO that optimizes not only search engines but also search users. SEO / SUO's original report tool, Sachiko Report Developer. Book "The latest common sense of SEO taught by professionals in the field"
Kazuhiro Nakamura
Kazuhiro Nakamura
Representative of Cocorograph Inc. 13 years of SEO history, more than 970 sites with countermeasures. We provide SUO, an upward compatible service of SEO that optimizes not only search engines but also search users. SEO / SUO's original report tool, Sachiko Report Developer. Book "The latest common sense of SEO taught by professionals in the field"