Google Search Central SEO Hangouts took place on July 2nd.
I would like to introduce you to an interesting exchange there.
What is written on this page
The future of SEO as John Mueller
The question was asked, "What is your vision for the future of SEO?"
So John Mueller replied.
I don't know, but it's a very good question.
One of the concerns people have
"Machine learning has evolved too much,Google's algorithms will automatically understand all websites and SEO will be obsolete.. If that happens, no one will have to do SEO ... "
But that's not realistic and I don't think it will happen.https://youtu.be/px6UBLhWKBk
Certainly, if machine learning is perfect, it's possible that it will quickly understand the user's search intent and come up with the perfect answer.
It's convenient and romance in the high tech of the future, but it looks like we're in a tougher position ...
And John continues.
With new technologies these days, you can get a new way to view your website and make it easier to create great content.
Websites have evolved over the last two decades.
Initially, it took a lot of work to write your own PHP code and create your own HTML.
Over time, these CMS tools (short for systems / content management systems such as WordPress) have evolved to be accessible to everyone.
You can now easily create a website without basic knowledge of HTML and servers.https://youtu.be/px6UBLhWKBk
John compares the convenience of today's CMS tools with the web design industry.
As CMS becomes more sophisticated, the web design industry should also apply more.
John also says that CMS may automate all of the manual actions that he is currently doing, such as heading tags (h1, h2, etc.).
I'm also talking about such an example.
"And the evolution continues and more and more tools are available.
I think you will be able to do more and more useful things in search engines. SEO work doesn't go on. Rather it evolves.
Therefore, instead of manually adjusting the H2 and H1 tags, delegate to the CMS to ensure that the most important content is already included as the page heading. "https://youtu.be/px6UBLhWKBk
It's a difficult expression because it's translated into Japanese forcibly, but for example, if you post an article on WordPress or create content, it will automatically identify the headline tag, and the CMS tool will understand it to the search engine. Isn't it urging?
Isn't John talking about something like, "I wonder if that will happen when it becomes convenient in the future?"
Google's SEO has the image of John Mueller, but since he was originally an engineer, he seems to like talking about this kind of thing.
For engineers who need logical thinking, SEO thinking is very compatible.
After all, what's important in future SEO?
The story ends without being clear,
We believe that the smarter the machine, the better the content we create and the less we need to do everything we've been doing.
John seems to suggest that the CMS will eventually optimize more on its own for search engines.
It's not very realistic to say, "Leave all the functions to the machine and we have nothing to do."
The more convenient you get used to it, the more important it is to handle the useful functions. No matter how convenient it is or how intelligent the machine is, I think it is human beings who can understand the human mind.
Regardless of the CMS that appears, always think about things from the user's perspective and be prepared to create content that can reach the itch.
Reference / SEJ
I recommend the article by the author, Matt Southern, because it is interesting.
Recently, I would like to tell you about various discussions in Japanese while excerpting the video of the head family and the article of SEJ, a major overseas SEO media site.
Please note that some expressions may be changed to natural Japanese and the nuances may differ from the translation.
I hope this article will be of some help to you.
If you have any questions after reading the article, feel free to Twitter (@kaznak_com) Etc., please ask.