What is Travel Insights with Google, a tool for travel marketers?

According to Google, the number of global searches such as "destination", "whether you can travel", and "detailed information on travel restrictions" has risen to a record high.

Google has released a free tool designed to help travel marketers make more informed decisions based on hotel and destination area search data.

Google seems to provide insights into real-time travel demand to ensure that travel agencies and tourism authorities get the information they need to recover from their current pandemic.

What is Travel Insights with Google?

httpstravelinsights.withgoogle.comintlen
https://travelinsights.withgoogle.com/intl/en/

Google began testing these travel insight tools in the Asia Pacific region last December. Current,Travel Insights with GoogleIt is on sale in the United States.

▼ Travel Insights with Google

https://travelinsights.withgoogle.com/intl/en/

Travel Insights with Google Features

Travel Insights with Google includes two main tools. (Detailedly speaking, there are 4 types, but omitted)

Destination Insights

Primarily, you can set the country of origin, the country of destination, and the date range to get data related to travel demand to that destination.

httpstravelinsights.withgoogle.comintlen 1
Destination Insights screen

For example, let's look at the data for "the whole world" by filtering "Japan as the destination" between "April 23rd to July 9th of this year".

httpstravelinsights.withgoogle.comintlen 2
Urayasu City is in third place.

You can filter to see such data. It's very interesting to be able to get information as an extension of the news, even if you're not directly involved in the travel industry.

Hotel Insights

Hotel Insights
To Hotel Insights n

The pressure of the Japanese translation is a little strong, but it feels like "certainly ...".

Just enter your destination to get an overview of recent search trends.

For example, let's look up information about Japan and Tokyo.

Hotel Insights 1
It can't be helped because it's a corona disaster, but most of the traffic is from Japan

Most of them are from Japan. Of the 95%, 54% is finally accessed from Tokyo.

I don't know if the calculated data will be as helpful as you might think because it's a corona wreck, but you can filter it to get this kind of information about cities around the world.

Google is also working with the United Nations World Tourism Organization to help the travel industry recover, providing data and training to its destinations.Strategy announced in MayIs adopted.

summary

Vaccines have also started, and it seems that travel will be attracting attention again in the future.

I think it will be a useful tool for those who operate travel sites and media related to them, so please give it a try.

I hope this article will be of some help to you.
If you have any questions after reading the article, feel free to Twitter (@kaznak_com) Etc., please ask.

see you.

Kazuhiro Nakamura
Kazuhiro Nakamura
Representative of Cocorograph Inc. 13 years of SEO history, more than 970 sites with countermeasures. We provide SUO, an upward compatible service of SEO that optimizes not only search engines but also search users. SEO / SUO's original report tool, Sachiko Report Developer. Book "The latest common sense of SEO taught by professionals in the field"
Kazuhiro Nakamura
Kazuhiro Nakamura
Representative of Cocorograph Inc. 13 years of SEO history, more than 970 sites with countermeasures. We provide SUO, an upward compatible service of SEO that optimizes not only search engines but also search users. SEO / SUO's original report tool, Sachiko Report Developer. Book "The latest common sense of SEO taught by professionals in the field"