[March 2022 version] Summary of SEO news and trends held in February

For the past few days, I've been worried about the problems of Russia and Ukraine, and it's hard to settle down.

Under such circumstances, the super hacker group "anonymous"But,

We want world peace. Understand that even if people around the world shatter your internet provider, it is directed at the actions of the Kremlin and President Putin. "

Insisted.

I think there are pros and cons to what Anonymous should be, but the above remarks in such a situation are a little interesting.

Do small sites have a chance to fight SEO?

Headline-like questions were asked at SEO Office Hours on February 4th.

If you're an SEO company, you'll understand it as an "implicit and difficult theme," but it's a very interesting theme.

▼ Click here for the full text of the question

"In some industries, is it unfair to place Google Shopping ads alongside ads that appear at the top of your search because it pushes organic search results and smaller organizations further down the page? ..

Do SMEs have a chance to compete with large companies?"

John Mueller's answer is this, though I haven't made a concrete statement.

"I don't know ... this feels like a philosophical question.

From our point of view, we are not trying to focus on big websites and the like.

But from a purely practical point of view, obviously if you're a small company and you're trying to compete with a big one, it's going to be difficult. "

And this continued.

"One of the things I've noticed over time, especially on the Web, is that many large companies were initially indifferent to the Web and created terrible websites.

The visibility of large corporate sites in search results was really bad.

And it's easy to access a small website, let's say this is my small website or my small bookstore. Suddenly, many users see the content.

You will be able to feel the moment of success early on.

But over time, large companies have also grown their websites, recognizing the value of search and the entire Web.

They have a very good team and are working hard to create a great web experience.

And it can be very difficult to build a foothold there, especially if there is an existing highly competitive market there.

It's not about big or small businesses, it's about the general competitive environment. "

John put various opinions in between, but if you want to convey it in a nutshell,

"The amount of resources that an operator can devote to a site is too different between a large company and a small company."

That would be the case.

How to fight a small site?

But John continued that he wasn't just pessimistic about it.

“As a small company, we need to focus more on the strengths and weaknesses of our competitors, find angles that others can't, and find angles that shine.

This can be a particular type of content, a particular audience, or something in line with them.

The same is true for a normal physical business. "

Similarly, small sites have a sense of speed to act. Taking action without being confused about taking risks is another strength that large corporate websites do not have.

Let's take advantage of our strengths, think about strategies to get around well, and take measures.

Are user comments related to SEO?

John Mueller responded by asking, "Do users need to leave comments on the site?"

It was a question at SEO Office Hours on February 18th.

Allowing users to leave comments doesn't improve SEO ratings,Some comments may be related to SEO... apparently ...

John

"What I find really useful in comments in these cases is often to write about the page in your own words, which gives you a little more information about how to display this page in your search results. From that perspective. , I think the comments are good on the page. "

... apparently ...

On the other hand, if you leave comments that are not related to the topic, the quality of the page may be questioned. The comment itself is the responsibility of the person who wrote it, but the owner of the site is also asked to manage the operator.

In particular, if there are a lot of spam comments, there is a risk of penalties and lower rankings.

John continues.

"Obviously, it can be difficult to find a way to keep them in a reasonable way, because people also spam those comments and all sorts of crazy things happen there, but overall a little more. It would be great if we could find a way to maintain comments on a web page that would provide context and help people searching in different ways find your content. "

continue.

"From our point of view, comments are considered part of the content. Ultimately, if users are searching pages based on comments, removing those comments will affect the search results for the page. May cause. "

The handling of comments may be more severe than we think.

As before, if there is a comment section that is filled with spam if you return the opposite, you can expect to improve the ranking by organizing it.

Is there any benefit to including keywords in the domain?

RedditJohn Mueller stated that there is no SEO benefit for keywords in the domain.

▼ URL of the topic

In the past, Google also had a time to rank exact matches, but there was an update to make it less effective soon.

John recommends choosing a domain that has the potential to last.

"Choose a domain name that you can build over the long term.

You may be doing web design now. But what are you doing in 5 or 10 years?

Choose something that you can grow into, or give it a domain name like a brand that you can build and people can find you directly (that's my recommendation)."

To summarize John's opinion

  • No ranking bonus for keywords in your domain
  • Keyword-based domains can limit business growth
  • Pivoting to a new domain is very tedious
  • Choose a domain that has the potential to grow

Is it like that?

When you start a business, you should include in your business plan in advance that you will continue to expand.

Does putting a date in the title tag have an SEO effect?

It became a hot topic whether there is a merit of SEO by putting a date on the title tag of a web page.

In Mueller's opinion,

"I don't think that behavior, especially anything, will change. For news articles, I think it makes sense to include dates in different places on the page, and you can include titles.

This is because news articles try to understand what the main dates on a page are. And we try to understand by looking at all the references and things you have on the page.

And while you can see that date in these references on the page and it's easy to pick up, it's not so important for pages that are constantly changing, like currency prices like you mentioned. I feel it. "

It doesn't mean that there are benefits to SEO, but it's not a bad thing.

"From my point of view, they're regular news articles, so if you want to include the date in such a place, that's perfectly fine. Adding a date is a magical SEO bonus. I don't think you can get it, but it's okay. "

If you find it useful to date, continue with the date style.

Also, as John said on the embedded Twitter,

"It doesn't make sense to just change the date, but if you make a big update to the content, you should always update the date.Probably. "

... apparently ...

Does the link posted on the site change the SEO rating between the absolute path and the relative path?

A foreign media director asked John a question on Twitter, which was interesting, so I picked it up.

"Is there a difference in loading time between absolute and relative path links, and is it related to SEO?"

Was the question. John answers

"You can test it, the page load speed tool is free and easy and built into your browser. But I can't imagine why one type of link is faster than another."

is what they said,"Developer Tools LighthousePlease check with. "

I interpret that there is no particular element related to SEO, but I felt that it was a very interesting place to look.

SEO is also fun to think about these details.

PC version page experience update started

By the end of March, Google tweeted that the PC version of the page experience update has started.

It will be a review many times, butInfluencing factorsAs,

  • Core web vitals
    • Largest Contentful Paint (LCP)
    • Cumulative Layout Shift (CLS)
    • First Input Delay (FID)
  • HTTPS
  • No annoying interstitial

Is applicable.

I don't think there will be any extreme fluctuations in the ranking just because this update has been made, but let's deal with it as much as we can.

Also, check the page experience report of the search console.

summary

I feel that the API of the search console and the page experience update for the PC version, which I talked about in the past article, are big recent movements.

Also, on TwitterJohn Mueller'sWatching the question and answer session is also very educational and interesting.
Those who are interested are required to follow.

I hope this article will be of some help to you.
If you have any questions after reading the article, feel free to Twitter (@kaznak_com) Etc., please ask.

see you.

Kazuhiro Nakamura
Kazuhiro Nakamura
Representative of Cocorograph Inc. 13 years of SEO history, more than 970 sites with countermeasures. We provide SUO, an upward compatible service of SEO that optimizes not only search engines but also search users. SEO / SUO's original report tool, Sachiko Report Developer. Book "The latest common sense of SEO taught by professionals in the field"
Kazuhiro Nakamura
Kazuhiro Nakamura
Representative of Cocorograph Inc. 13 years of SEO history, more than 970 sites with countermeasures. We provide SUO, an upward compatible service of SEO that optimizes not only search engines but also search users. SEO / SUO's original report tool, Sachiko Report Developer. Book "The latest common sense of SEO taught by professionals in the field"

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