[October 2022 edition] Summary of SEO news and trends in September

This month, we will also summarize the SEO news that we were able to confirm in September.

Do Meta Robots Tags Affect SEO?

In a Twitter exchange, John Mueller responded to the question, "If the robots tag is missing from the site, does it affect ranking factors?"

Speaking of Meta Robots tags,

  • Direct snippet control
  • Instruct index control
  • Indicate whether to crawl

It is a tag that has a role such as

John Mueller's answer was "NO".

"In this case, NO, we don't need the Meta Robots tag in our rankings.

The Meta Robots tag can specify "How to display a specific page in the search results" or "Do not display at all". This tag is required only if you want to change the default appearance of the search results page.

For example, if you want to limit the snippet length, you can use the max snippet robot tag. If you don't have a preference for how your page appears in search, it doesn't matter if your page has no robots meta tag at all.

If you're interested in your options, check out the documentation for both the Meta Robots tag and any other Google-supported tag. ”

is what they said.

Originally, the Robots tag does not send signals related to ranking, so there is no fear that it will have a big impact even if it does not exist in the first place.

However, it is not meaningless to set it, so it would be nice to be able to use it properly according to the scene where you feel it is necessary.

▼Check here for meta tags▼

favicons? domain = cocorograph What are meta tags? Introducing how to write and view! Set up appropriate keywords and use them for SEO. | Kokorograph Co., Ltd.
Meta tags are tags that convey information about your website to search engines. There are many things that are described in part of the HTML and are not displayed on the front side.

What actions do you take against sites that look the same?

John Mueller answered the question, "Will Google penalize sites that look nearly identical?"

As a premise, it is an opinion based on what level of similarity exists between sites.

"First, there are no penalties or spam actions for creating two nearly identical sites."
“However, one of them needs to be normalized. If you want to show both in search results, don’t just change the logo or color scheme, do something so that you can understand the big difference between the two. please give me."

Reasons why penalties such as penalties do not occur even if similar sites exist

Back in 2013, Google engineer Matt Cutts stated that "up to 30% of all content on the web is duplicated." Using this statistic, he said that penalties for blind duplication could cause innocent sites to lose rankings, so they are not penalizing them.

Beware of abuses of the DMCA law

Duplication and similarity are unavoidable to some extent, as there are cases where similarities occur unintentionally.

Also, when referring to competing sites or benchmarking top sites, there may be times when you have to touch on similar content.

But beware of bad people who abuse the DMCA law.

Specifically, what do you mean by
For example, you have the original content, and the person who created the copy content reports to you, "This person is copying our content."

If there is an index date or a clear difference, it is unlikely that it will cause a big problem, but there are some unscrupulous traders who use such methods to take measures against competitors.

*DMCA Law: The DMCA law is an abbreviation for the "Digital Millennium Copyright Act", a federal law enforced in the United States. It is a law that is the de facto standard for copyrights on the Internet, and it is a law that stipulates measures such as deletion applications for copyright infringement problems such as Toyo. You can apply through the Search Console.

Changes coming to mobile Google search?


Search On 2022: Search and explore information in new ways

On September 28, 2022, Google announced changes to its mobile version of search at a conference.

Additional function 1. Search shortcut

Google allows you to search in many ways, not just typing words.


In the current Google app for iOS, there is a function that executes it simply by tapping it with a shortcut etc.

Additional feature 2. Search bar results


Start typing in the search window and Google will start populating results before you submit your query.

Looking at the official image, you can see that the link to the page is displayed during the input stage.

It is expected to roll out in the next few months.

Additional feature 3. Search bar results

Query refinements make it easy to find the most relevant results.


Displaying "Best Mexican Cities" gives you a more concrete idea.

The official image shows various related queries such as "to live in", "family friendly" and "tourist friendly".

Additional feature 3. Combine and display text, images and videos in search results


Since everything is displayed on the front page, there is no need to switch between tabs such as "Images" and "Videos".

It is highly likely that traffic from image and video searches will become more important.

With fine adjustments coming in, we also need to consider the layout and content for smartphones.

Second Core Algorithm Update of the Year Rolls Out

In Japan time, the second core update of this year was held on September 12, 2022. The rollout was completed on September 26th of the same year.

As usual, it was confirmed that there was a change depending on the genre, but what do you think?

The daily efforts of the operators who were able to receive a good evaluation were rewarded.

Influence of freshness factor Ant? Is the movement sudden?

This time, it was the freshness element that had a big impact.

Sites that haven't had many major updates have been very positively impacted by the last (May) core update.

Traffic has nearly quadrupled. Since the site was originally decided not to be operated on a large scale, we waited to see how it would go without making any major updates.


Then, there was a remarkable movement in this update. In the first place, sites that don't see much content updates are less likely to be positively affected, but it was clearly a "fallen" move.

I felt that there were many cases where conventional updates would wobble during deployment and gradually fall or stretch, but this time I felt that I could see movement.

Are you ready for future updates?

Alongside the core update, there was also a "helpful content update" in the US.

It's expected to be rolled out in Japan before it's too late.

This update is said to be ``an update that removes useless SEO pages for the entire site'', but what kind of development will it be in Japan?

Overseas, it seems that sites with a lot of content that quotes something, such as "lyrics," "dictionaries," and "instruction manuals," were affected.

  • I'm just quoting from another site
  • Data from other sites is only automatically acquired via API, etc.
  • Only content available on other sites

Please be careful if you operate a site such as.

Also, it seems that there were not many sites that went up with this update, so it may be that the purpose of "lowering unnecessary sites" is rather strong.

Rethink your content for the not-too-distant future

In the United States, updates are being rolled out one after another, with core updates, help full content updates, and product review updates, and it seems that they are still in a rush.

It is possible that an update will be rolled out in Japan in the not too distant future, as early as the end of the year.

Be prepared to focus on user-first content.

I hope this article will be of some help to you.
If you have any questions after reading the article, feel free to Twitter (@kaznak_com) Etc., please ask.

see you.

Kazuhiro Nakamura
Kazuhiro Nakamura
Representative of Cocorograph Inc. 13 years of SEO history, more than 970 sites with countermeasures. We provide SUO, an upward compatible service of SEO that optimizes not only search engines but also search users. SEO / SUO's original report tool, Sachiko Report Developer. Book "The latest common sense of SEO taught by professionals in the field"
Kazuhiro Nakamura
Kazuhiro Nakamura
Representative of Cocorograph Inc. 13 years of SEO history, more than 970 sites with countermeasures. We provide SUO, an upward compatible service of SEO that optimizes not only search engines but also search users. SEO / SUO's original report tool, Sachiko Report Developer. Book "The latest common sense of SEO taught by professionals in the field"