How to handle old content? Should I remove poor quality ones?

When I started blogging, I was crazy about writing articles and wrote a lot of articles anyway.

However, if you keep doing that for several years, the content may be a little embarrassing when you read it again, or the information may be updated and it may not be suitable for the present era.

Generally speaking, I think it should be deleted or rewritten.

John Mueller answered this question, so I thought it was interesting and took it up.

Is old content considered poor quality? What do you think of John Mueller?

June 25th at SEO office Hours

John is asked this question.

Should I remove old, low quality content? Or should I rewrite the content?

https://www.youtube.com/watch?v=P_XYLwDTBKo

John responded based on a little in-depth story.

If the content is comfortable to publish under your name on your website and you think it's good content, you can leave it as it is.

However, please note that just because it is old does not mean that it is bad.

https://www.youtube.com/watch?v=P_XYLwDTBKo

It's nice to say, "I have to resist publishing under my own name."

Obviously, it's important to have that much confidence and responsibility for your content.

Even if it is old, there is no problem as long as the content is the necessary information and the content that can still be understood as a solution to the user's worries.

However, personally, I think it is necessary to always purchase fresh information and make minor corrections, rather than leaving it as it is because it is not bad content.

And John continues.

But if you see the content and feel "embarrassed to see it now," it's not good.

In that case, I think we should take measures to delete it or improve it.

https://www.youtube.com/watch?v=P_XYLwDTBKo

I couldn't get a strange answer, but it's a matter of taking over the basics and correcting or deleting it.

Is it ant to redirect?

Also, although John didn't mention it, it's also useful to redirect to similar content or articles.

Articles that have been cannibalized with similar keywords, or articles with low quality and similar, can be combined into one article, added, and then redirected to it. I think it is effective.

However, it doesn't mean that you can do everything, so it's a good idea to make a habit of reorganizing articles on a regular basis, and also to delete unnecessary content and clean up the site, which I talked about last time.

Click here for past articles

What is old content that cannot be improved?

For example, new PCs and smartphones are being created every day and are constantly being updated.

However, articles about products that are no longer manufactured may become more valuable over time.

Pagers and old-generation game consoles that are no longer sold are, in a sense, "encounters with the unknown" for young people born in the future, and for those who know the time, they feel nostalgic. Flowers may bloom in the memory.

If you've created such an article or content and are still asleep, you may not want to blindly erase it. Rather, it may be necessary to squeeze out the memories and information that I remember and rewrite such articles.

summary

There was nothing new about this time, but I think it was a great opportunity to remind you about site management and quality.

I hope this article will be of some help to you.
If you have any questions after reading the article, feel free to Twitter (@kaznak_com) Etc., please ask.

see you.

Kazuhiro Nakamura
Kazuhiro Nakamura
Representative of Cocorograph Inc. 13 years of SEO history, more than 970 sites with countermeasures. We provide SUO, an upward compatible service of SEO that optimizes not only search engines but also search users. SEO / SUO's original report tool, Sachiko Report Developer. Book "The latest common sense of SEO taught by professionals in the field"
Kazuhiro Nakamura
Kazuhiro Nakamura
Representative of Cocorograph Inc. 13 years of SEO history, more than 970 sites with countermeasures. We provide SUO, an upward compatible service of SEO that optimizes not only search engines but also search users. SEO / SUO's original report tool, Sachiko Report Developer. Book "The latest common sense of SEO taught by professionals in the field"

What is written on this page

When it comes to web marketing
Please feel free to contact us

cocorograph inc.
〒150-0002
Miyamasuzaka Building 203, 2-19-15 Shibuya, Shibuya-ku, Tokyo
mail: [email protected]
tel: +81-50-1748-9550
url: https://cocorograph.co/

© 2021 cocorograph Inc.