A function called "suggestion" is indispensable when searching for keywords and thinking about the search intent of the user.
This time, we will also introduce the meaning of suggestions and the suggestion search tool that can be used for free.
What is written on this page
What is a suggestion?
The etymology is "suggest" in English, and it has meanings such as "suggestion / suggestion".
Suggestions in the world of the Web are "search suggestions" that are displayed when you enter characters in the search window..
Let's actually see it in the image.
If you enter "SEO" in the search window, candidates such as "What is SEO" and "SEO measures" are displayed.
A function called Google Complete is working
The suggestion function is called Google AutoComplete.
Even in the middle of input, it will help you with predictive conversion etc. by grasping the search intention as "Is this this?"
For example, if you enter "stock price Toyo" as shown in the image, the stock price of "Toyota" will be displayed automatically.
It is used not only for text but also for image search, etc., and it greatly helps users as a search function.
What is the suggestion mechanism?
Suggestions seem to be displayed according to Google's four criteria. I will explain below.
Suggestion criteria 1. User attributes
The first is "user attributes".
Search engines remember keywords that users have searched for in the past. As a result, it is considered to be of great interest to the user and is more likely to appear in the suggestion.
Thanks to Google's algorithm, it is possible to prioritize the user's interests and interests.
Suggestion criteria 2. Trendiness
Popular or topical, trending keywords are more likely to appear in suggestions.
However, it's just a trend, so it's only a momentary thing. It seems that keywords that are being searched for rapidly are likely to be temporarily displayed in the suggestion.
Suggestion criteria 3. Location information
Google leverages your location to optimize your suggestions. For search words that are sensitive to location information, such as accommodations and restaurants, suggestions that reflect the user's location information are displayed.
We were able to confirm it at our company in Shibuya.
Suggestion criteria 4. Monthly search volume
In the world of the Web, the number of times a specific keyword is searched in a month by a search engine is expressed as "keyword volume". Naturally, the more search volume a keyword has, the higher the user's interest and demand will be.
Suggestions are changing daily due to this search volume.
Difference between related keywords and suggestions
There is a function called "related keywords" that is similar to the search result screen.
Although it is displayed as "Other keywords", it is different from the suggestion.
Suggestions are displayed based on various factors such as user attributes and location information, but the related keywords here are
- Related to the searched keyword
- And it depends only on the search volume
The point is that it is different from the suggestion.
For others, this is also the difference between search and suggestion
There is a similar function, "Other people also search here".
Others also search here. After searching, visit the site and return to the search result screen with a browser back. It refers to the function that is displayed when the flow is performed.
There is a part that overlaps with the suggestion, and it seems that there are many cases where the suggestion is quoted, but not all are the same as the suggestion.
▼ Others also explain the search in this article.
What is Suggestion Contamination?
What is suggestion pollution?When entering a search word, phrases that are not true, such as "○○ bankruptcy" and "○○ worst", and suggestions that include negative phrases are displayed.Points to.
It is difficult to completely delete it, but if you leave it alone, negative and bad images will spread more and more.
There are two countermeasures,
- Apply for deletion to Google
- Ask a rumor countermeasure expert
Will be either.
To request Google to delete a suggestion, click the text below on the left side of the suggestion.
We cannot guarantee that your application will be deleted, but it is important to take action.
Also, if you search for "suggest pollution", many specialists will come up with countermeasures against suggestion pollution and reputational damage. One option is to ask such an expert.
A tool that allows you to get suggestions for free
If you want to find out the user's search intent or query, use the tool to get suggestions in bulk.
Basically, how to use the tool is as follows, so we will omit the details of the functions.
The suggestion acquisition tool will display a list when you enter the keyword you want to acquire the suggestion in the search window. The acquired data can be downloaded in csv format, which is convenient for processing and organizing the data.
Free suggestion acquisition tool 1. Sea otter keywords
First of all, it is famous as a free acquisition tool for headlines and title suggestions.Sea otter toolis.
Free suggestion acquisition tool 2. Google suggestion keyword batch DL tool
Please note that if you do not register as a member, the usage limit will be once a day.
Free suggestion acquisition tool 3. Ubersuggest
Despite being an overseas site, it is popular among expertsUbersuggestis.
It is a very reliable tool for SEO staff because it displays not only suggestions but also search volume.
How to use suggestions
I understand the meaning of the suggestion and how to get it for free, but how should I use it?
Used for content rewriting
As mentioned above, suggestions are also displayed from the trend, so they can be used to rewrite existing content.
For articles whose search ranking has dropped after a certain period of time, why not try to identify the suggestions and think about rewriting?
Used for keyword selection
Suggestions are prominent in search volume and user interest.
When creating content, it is also useful for selecting the direction of the content and the title / heading.
The suggestion function is a search keyword candidate displayed based on the user's search volume, trend, location information, and so on.
It will be very useful as a part of SEO measures by using it for content rewriting and keyword selection.
By leveraging suggestions and digging deeper into your search intent, you'll be able to create content that's within reach of itching.