What is domain power? Can you strengthen it? I will explain in an easy-to-understand manner

Sometimes when I'm researching SEO"Domain power"Would you like to hear the word?

Many people have a fluffy perception of the word "domain power," and in fact, many do not understand it well.

This time, I will explain how to check the domain power with a tool that can quantify and check such "domain power" and how to strengthen them.

What is domain power?

Domain power is used in the sense of the power that a site has, with the feeling that "only the sites of large companies with strong domain power are displayed at the top."

Taking an EC site as an example, it can be said that the domain power is very strong as you can see from the fact that Amazon, Rakuten, etc. are ranked high by many various keywords, but on the contrary, it seems that they are operated by individuals. EC sites and newly created sites have weak domain power and tend to be difficult to display at the top.

In the first place, the word domain power comes from Google's "PageRank".

PageRank is a ranking index of how much external evaluation the site or page has received. It is one of Google's algorithms. Simply put, it collects a lot of external links or from a high PageRank site. By acquiring the link, the PageRank goes up.

It was publicly available in the past, but was closed to the public in 2016, but even today in 2020, PageRank is still used as a ranking determinant in the algorithm.

After it became private, in order to quantify the power of external links, various people involved in SEO have done their own quantification with a similar idea to PageRank.

This is what I say nowDomain powerThat is to say.

Google's PageRank is calculated based on the information that Google collects by crawling websites around the world.

It's important to note that other domain power metrics likewise crawl, analyze, and calculate websites around the world, but they don't use Google data. Is to say.

SoNot "Google PageRank = Domain Power"So it's important to understand that Google doesn't base its ratings on the same numbers.

How to check domain power

It is a method of checking the domain power, but you can easily check it by using a tool.

For example, there is a service called "a hrefs".

favicons? domain = ahrefs Ahrefs --SEO Tools & Resources To Grow Your Search Traffic
You don't have to be an SEO pro to rank higher and get more traffic. Join Ahrefs – we're a powerful but easy to learn SE…

When you actually enter the URL in ahreps and see it, the following screen will be displayed.

Check domain power
Source: https://ahrefs.jp/blog/seo/domain-power/

The above DR (Domain Rating) refers to "domain power", and according to ahleps' explanation,

"DR (Domain Rating)" can be used as an index for domain evaluation. Ahrefs evaluates domains with a number from 1 to 100, and the higher the DR number, the higher the domain power.

... apparently ...

Since it covers almost all sites in the world, it is interesting to check the domain power of not only the sites you run but also the sites you are competing with. Lol

If your domain power is inferior to your competitors, you often need to take some action.

How to strengthen your domain power

That's the domain power, but in ahrpsAcquiring backlinksIt says that it can be strengthened by.

The basis of increasing domain power is to increase backlinks.
Linking from one page to another increases the value of the linked page. There are links throughout the site, so the value is spread throughout the domain. When many links are gathered on each page of the site, the power of the domain itself becomes strong.

Similar to Google's PageRank, the domain power increases when the number of backlinks is large.

"Backlinks occur = Introduced on some site, referenced"So, it means that "the larger the number, the higher the possibility that the site is of good quality."
I need to be careful here"It's not just about having a lot."about it.

In the old SEO measures, search engines were not as smart as they are now, so it is often judged that "a site with a large number of backlinks = a good site", and the site operator uses every hand to search for backlinks. I was collecting.
Reciprocal links, link purchases, comment spam, self-performing links, etc ...

But now search engines are so smart thatIt is no longer judged that the site is of good quality just because there are many backlinks.That's right.

What I mean by that is that, unlike in the past, I also look at the content and relevance of the linked page and the linked page.
It can be said that it is more important to strengthen the domain power if there is one link from a site that is very related to your site than if there are 100 backlinks that are almost unrelated.

So how do you get backlinks?
On the ahrefs page earlier, two methods were introduced.

Ask a relevant site to get a link

Please get the link. There seems to be a bit of a misnomer when writing, but it can be said that there is no problem if the link is naturally received from a highly relevant site as shown in the example below.

  • You run a pillow maker's site.
  • Find a site that introduces pillows, such as the sleep improvement community.
  • If there is a pillow list introduction page on that site, please link to your own site.

If you get backlinks in this way, you can say that there is a high relationship between the pillow maker and the sleep improvement community, and if you have backlinks as an introduction to pillows, you can say that there is no sense of discomfort.
Look for sites that are highly relevant to your site and that are likely to receive backlinks without any discomfort.

Get links in a natural way

The previous acquisition method was to ask for a link, but as another methodGet backlinks naturallyIt was written that.
It's better to get backlinks in a natural way than to ask for backlinks because it's less troublesome.

Then, how does it occur naturally? I think it's easier to understand if you imagine when you put an external link on the site.
As an example, it is written that it is easy to get backlinks with the following contents.

  • Contents of "Research Results and Survey Results"
  • Content that can be "simulated"
  • "Know-how sharing" content
  • Content that is likely to become a hot topic on SNS

in short,Content that is likely to be referred to on other sites or talked about on SNS etc.It is that.

Speaking of content that you want to refer to, articles that are highly specialized or that have original information that can only be found there will be applicable.
Speaking of content that is likely to be talked about on SNS etc., there are many interesting reading materials and articles that cover seasonal topics.

When adding content on your site, be aware of the above as much as possible, depending on the genre."It seems to be helpful","It's likely to be featured on SNS"You should be aware of writing content.

  • When creating content, be aware of content that is "likely to be used as a reference" and "likely to be featured on SNS."

First, check the domain power of your site

Anyway, if you don't know the domain power of the site you run, you can't compare it, and it's difficult to take countermeasures.

If you are interested, please contact my twitter account and we will measure the domain power of your site.
Please feel free to contact us.

favicons? domain = twitter Kazuhiro Nakamura SEO @ Cocorograph (@kaznak_com) / Twitter

see you.

Kazuhiro Nakamura
Kazuhiro Nakamura
Representative of Cocorograph Inc. 13 years of SEO history, more than 970 sites with countermeasures. We provide SUO, an upward compatible service of SEO that optimizes not only search engines but also search users. SEO / SUO's original report tool, Sachiko Report Developer. Book "The latest common sense of SEO taught by professionals in the field"
Kazuhiro Nakamura
Kazuhiro Nakamura
Representative of Cocorograph Inc. 13 years of SEO history, more than 970 sites with countermeasures. We provide SUO, an upward compatible service of SEO that optimizes not only search engines but also search users. SEO / SUO's original report tool, Sachiko Report Developer. Book "The latest common sense of SEO taught by professionals in the field"