SUO focused on users who are not just SEO
SEO measures, or search engine optimization, are changing very quickly.
With the changing Google system that changes every day, there is a possibility that measures will be wasted, so is it really important to follow Google's system and take countermeasures?
In essence, SEO will be far from successful if you can't create a site that's not just search engine-optimized, but good in every way.
cocorograph's SUO / SEO
Of course, it is important to understand how Google works when taking SEO measures, but the method of SEO measures has changed significantly. At Cocorograph, we are implementing a new measure, "SUO," that replaces the existing SEO measures, and we will explain in detail the concept of that measure step by step.
The contents of this page are simply excerpts of the contents explained by Cocorograph at the time of proposal. However, it contains important content for attracting search engine customers, so please take a look.
What is SUO
SEO (Search Engine Optimization) is a technology that matches websites with search keywords and displays the best pages at the top of search results. Optimize your website for search engine algorithms. SEO is a method of web promotion that aims to maximize the number of visitors to your site via search engines.
Optimize your website for search users
SUO is a measure to optimize the website according to the users who visit the site. SUO incorporates marketing knowledge based on SEO technology to maximize the results from search users. SUO's measures are advanced measures with few providers because they require knowledge of both SEO and marketing.
To maximize results, it is necessary to improve SEO's ability to attract customers and close rate
Overview of SUO
At SUO, it is necessary to take various measures according to user behavior in order to optimize not only the search engine but also the users who are ahead of it.
Even if you say SUO in a nutshell, there are various flows and methods in the process from site construction to evaluation by search engines, and there are various specialized measures for each position, but the point measures are effective. It is difficult to get out, and it is necessary to deal with it as a whole.
At Cocorograph, we gather experts for each measure and not only attract customers for each measure, but also create and provide our own measures to improve the evaluation from search engines as a result.
The concept of SUO is also explained in detail on this page.
For SUO / SEO measures and web marketing
Please feel free to contact us.
SUO example
Attracting customers from search engines is, so to speak, "keyword marketing."
The speed and effectiveness of measures will vary greatly depending on the keywords used to attract customers.
In the process of keyword research, we will conduct a competition survey and issue a competition comparison report.
In this competition comparison, the number of searches, rankings, clicks, and difficulty of countermeasures for all SEO keywords of the competing sites interviewed are quantified so that even those who are not usually involved in SEO can easily select keywords. Do a clear investigation.
For SEO competitive comparison, we can also provide it by itself.
LPO is a measure that generally optimizes landing pages for advertisements to improve the effectiveness of advertisements, but only Kokorograph performs LPOs for landing pages for natural search.
Use heatmaps and analytics tools to understand user behavior, set up First View and CTA, and improve the flow line to the next page you want to show.
LPOs and CROs will make the site easy to understand and convey what you want to convey, making it an essentially excellent content site.
Acquiring external links is still an important factor in Google's SEO, but now it is not possible to obtain the SEO effect even if only external links increase. In addition to links, content creators, topicality (citation) reputation on the web, and various other situations outside the site are judged and evaluated.
In order to improve these, it is necessary to strengthen "cognition", and SNS is a very effective means for that purpose.
However, just operating SNS does not mean that the effect will increase.
By gaining engagement and increasing citation, it eventually contributes to SEO-like effects, including external links.
In SUO, there is no point in reporting the ranking status of individual keywords. We provide reports that focus on what users and what needs are being met across the site and who is converting.
Sachiko Report responds to personalized search results that change according to the search situation such as people and areas, and reports the ranking, impression count, and clicks of all keywords occurring on the site, contributing to conversion. Visualize the page and its SEO contribution.
From those data, we will derive the page to take measures.
Performance
| Budget | 500,000 yen per month | conversion | 274 conversions → 311 conversions About 1.2 times |
|---|---|
| session | 6,680 sessions → 14,134 sessions About twice |
| Budget | 300,000 yen per month | conversion | 4 conversions → 16 conversions About 4 times |
|---|---|
| session | 1,003 sessions → 5,912 sessions About 5 times |
| Budget | 350,000 yen per month | conversion | 16 conversions → 161 conversions About 10 times |
|---|---|
| session | 15,701 sessions → 185,179 sessions About 11 times |
| Budget | 250,000 yen per month | conversion | 0 → 49 conversions ∞ times |
|---|---|
| session | 1,163 sessions → 28,758 sessions About 25 times |
For SUO / SEO measures and web marketing
Please feel free to contact us.
SUO / SEO latest information
When I thought that the core update was over, a big wave of automatic title generation came in, and I think that the Google side will make fine adjustments, so I asked you to wait without rushing, but as here I want the title problem related to clicks to settle down as soon as possible.
I'm sorry that you can't check the title change history etc. in the search console or analytics, but this time, I will briefly tell you how to check if the title change has occurred only for Ahrefs users.
![[August 2021 latest version] Summary of SEO news trends held in July](https://res.cloudinary.com/cocorograph/images/q_auto/v1627883784/f6aee261f2089a7df2d9c380aeda21f0/f6aee261f2089a7df2d9c380aeda21f0.webp?_i=AA)
July was a continuation of the core update that took place in June. It seemed that various opinions were being exchanged overseas, but what were the results around you? Let's see this month as well.
When using Page Speed Insights, you may see an improvement point called "Image of the right size". In this article, I will tell you how to improve it. What is an "appropriately sized image"? Page Speed
When using Page Speed Insights, you may see an indication that "Please speed up the first server response time". What exactly does this mean? I will tell you the method that leads to explanation and solution
This time, let's focus on the "lab data" that appears when the results of Page Speed Insights are displayed. I will explain it in an easy-to-understand manner as much as possible, but when it comes to the theme of page loading speed
I would like you to read it on the premise that "complex themes" and "it tends to be a very technical story".
If you can update WordPress, it is also a good idea to check the compatibility of plugins etc. while making a backup and support the update.
You can insert a plug-in and proceed with the settings according to the instructions, or you can check "Lazy loading of images" for such plug-ins, so I think that you can handle it there.
First, I will briefly summarize for those who want to take immediate action. The content of the instruction is to reduce the weight of the image. Anyway, if you want to have fun, you can use a plug-in. If you can afford it, read the article below and manually compress the image.
cocorograph inc.
〒150-0002
Miyamasuzaka Building 203, 2-19-15 Shibuya, Shibuya-ku, Tokyo
mail: [email protected]
tel: +81-50-1748-9550
url: https://cocorograph.co/
cocorograph inc.
〒150-0002
2-19-15 Shibuya, Shibuya-ku, Tokyo
Miyamasuzaka Building 203
mail: [email protected]
tel: +81-50-1748-9550
url: https://cocorograph.co/